OMT CEO takes center stage at CIO Lebanon Summit

OMT's Chief Executive Officer, Naji Abou Zeid, took center stage at the recent "Ctrl/Alt/Del: Leveraging Technology to Reboot the Economy" summit organized by the CIO Association in Lebanon, where he shared valuable insights into OMT's remarkable digital transformation journey.

Speaking at a panel discussion titled "Control: The New Mindset," Abou Zeid shed light on his leadership role in driving OMT's digital transformation, detailing the company's significant milestones achieved over the past 25 years. "For over a quarter-century, OMT has been a leader in the financial services sector, boasting a network of over 1,400 agents, offering over 170 services, and processing 18 million transactions annually," he affirmed.

Abou Zeid delved into the strategic initiatives undertaken by OMT, emphasizing the crucial role of integrating cutting-edge Al and BI tools as a foundation for this transformation. "We strategically integrated Al and BI tools to automate tasks, enhance cybersecurity, modernize real-time data analytics for insightful reporting, and strengthen AML & compliance controls," he added. He further emphasized the importance of internal capacity building and cultivating a digital-first mindset within the OMT team, essential for sustained growth and innovation.

Beyond sharing the company's success story, Abou Zeid highlighted the successful launches of innovative services such as OMT Visa Card, OMT Pay, and OMT Payroll Solutions, attributing their success to the OMT's relentless focus on digitization and customer-centric innovation. He underscored the role of OMT Pay, the all-in-one transactional mobile app, in promoting financial inclusion. "At OMT, we believe everyone deserves access to convenient and reliable financial services. That's why we launched OMT Pay. By combining multiple financial services into a single platform, OMT Pay empowers users to transfer, pay, and recharge with ease, simplifying their daily lives," he remarked.

He also highlighted OMT's unique strength in seamlessly blending retail and digital channels to cater to the diverse needs and preferences of its customers. Whether someone prefers the familiarity of a physical branch or the convenience of a mobile app, OMT offers a solution that fits their circumstances. This omnichannel approach ensures that everyone has the opportunity to experience the benefits of our financial services," Abou Zeid explained.

Acknowledging the challenges encountered when implementing the digital transformation strategy, Abou Zeid stated, "Embarking on any significant transformation journey comes with its fair share of challenges. Our digital transformation at OMT was no exception." He outlined the proactive initiatives OMT undertook to overcome them, including navigating strict regulatory and compliance constraints, modernizing legacy systems and processes, addressing infrastructure limitations, and fostering a culture of innovation. "By tackling these challenges head-on, OMT has successfully navigated the complexities of digital transformation and positioned itself for continued growth in the digital age," he added.